Start of menu
Search US website
Close Menu




Celebrating your success.


Card Member Favorite businesses enjoy exclusive access to resources that help share the news and welcome new and existing customers.






Card Member Favorite status puts a spotlight on your establishment.


It gets you noticed in marketing to Card Members and is seen as a sign of their trust. It gives them one more reason to choose you.



Card Member Favorite Badge


You'll be easy to spot with a Card Member Favorite badge that will instantly identify you as a Card Member trusted merchant.


American Express Marketing


You could be recommended to Card Members in marketing campaigns exclusive to the program. Plus, Card Members will be able to find your special designation on American Express Maps, store fronts and online.  


In-store and online 


Marketing materials for your store and website will showcase your #MemberFave status and help you attract new and existing Card Members.

If you’re not a Card Member Favorite, here are some tips

to help you make the list next year.



Keep warmly welcoming Card Members by prominently displaying complimentary signage.



Who’s eligible to be a Card Member Favorite?

Find out on the FAQ page.


card member favorite