About Shop Small
Why we're all for small all year round
You're shopping small and fueling the Shop Small Movement every time you pick up a latte at
the corner coffee shop, buy a new bag at the neighborhood boutique, or catch a show at the
town theater. You're supporting the small businesses that make your community vibrant and
unique. Learn more about the Shop Small Movement, and why American Express is proud to
back small businesses around the world.
Learn More
How to Participate
Your involvement makes
a difference
Whether you're rallying your community as a Neighborhood
Champion, operating as a small business owner, or supporting
your favorite spots as a shopper, there's a place for you in the
Shop Small Movement. See how you can help your community
thrive on Small Business Saturday and all year round.
Get Involved
The Shop Small Studio
Get ideas, advice, and materials
to promote the day
Show your Shop Small pride and get the word out about Small Business Saturday with these
resources and materials, compliments of American Express.
Customizable and
Ready-Made Materials
Event Resources
All for following the movement

Find us on Instagram @shopsmall to keep up with all the latest #ShopSmall news and events.