The story of Small Business Saturday®
The first-ever Small Business Saturday took place on Nov 27.
It encouraged people across the country to support small, local businesses.
The Day Became Official
The United States Senate unanimously passed a resolution
of support for Small Business Saturday.
EVERY STATE IN THE UNION
From Washington D.C., to Washington State, governors, mayors, and
even President Obama championed Small Business Saturday.
Neighborhoods Celebrated The Day
The day continued to grow, with more individuals and local organizations
pledging to support the day as Neighborhood Champions.
SMALL BUSINESSES OWNED THE DAY
American Express encouraged small business owners to take
charge of the day, helping them promote their businesses with free
personalized ads, which appeared millions of times across the web.
*The statistic cited was based on the Small Business Saturday Consumer Insights Survey conducted in 2014. The 2014 Small Business Saturday Consumer Insights Survey was conducted among a nationally representative sample of 2682 males and
females 18 years of age or older. That sample collected using an email invitation and an online survey. The 2014 survey was
conducted anonymously by independent marketing performance specialist Ebiquity on November 30, 2014 and has an overall
margin of error of +/- 1.9%, at the 95% level of confidence.
Please note that due to a change in research vendors we've made an adjustment in our research methodology for this survey. The
new methodology includes more survey participants and a spending extrapolation based on average consumer expenditure.
ONE FOR THE BOOKS
Shoppers supported their neighborhood businesses like never before,
continuing to embrace the day as a holiday shopping tradition.
*The statistic cited is an estimate based on consumer self-reported data from the Small Business Saturday Consumer Insights Survey commissioned by American Express and the National Federation of Independent Business (NFIB). The survey was conducted anonymously by independent marketing performance specialist Ebiquity, on November 29, 2015 among a nationally representative sample of 2,363 males and females 18 years of age or older. That sample was collected using an email invitation and an online survey, which has an overall margin of error of +/- 2.0%, at the 95% level of confidence.