About Shop Small®

The movement that's all about
supporting small businesses all year long
Every time you pick up a coffee at your local café, grab lunch at the mom-and-pop shop, or buy a
new bag from a local store, you’re making an impact in your community. In fact, for every dollar
spent at a small business in the U.S., approximately 67 cents stays in the local community.
Learn more about the Shop Small Movement and why American Express is proud to back
small businesses — online and on main street — all across the country.
Learn More

How to Participate

Your involvement makes
a difference
From grabbing a bite at the diner down the street to planning a
local event or shopping at a small online boutique, there's a
place for you in the Shop Small Movement. And now that
American Express can be accepted at 99% of places in the US
that accept credit cards1, you can shop small all over town and
watch it add up. See how you can make an impact all year
Get Involved

The Shop Small Studio

Create customizable marketing
materials for your business
Show your Shop Small pride and get the word out about the
Shop Small Movement with downloadable social posts,
posters, and more, compliments of American Express.
Visit the Shop Small Studio

Follow the movement

Find us on Instagram @shopsmall to keep up with all the latest #ShopSmall news and events.