About Shop Small
The movement that supports small
businesses every day and everywhere
You're shopping small every time you pick up a latte at the corner coffee shop, grab lunch at a
local café, buy a new bag at the neighborhood boutique, or catch a show at the town theater.
You're supporting the small businesses that make your community vibrant and unique. Learn
more about the Shop Small Movement, and why American Express is proud to back small
businesses around the world.
Learn More
How to Participate
Your involvement makes
a difference
Whether you're rallying your community as a Neighborhood
Champion, operating as a small business owner, or supporting
your favorite spots as a shopper, there's a place for you in the
Shop Small Movement. See how you can make an impact on
Small Business Saturday and all year-round.
Get Involved
The Shop Small Studio
Get ideas, advice, and materials
to promote the day
Show your Shop Small pride and get the word out about Small Business Saturday with these
resources and materials, compliments of American Express.
Customizable and
Ready-Made Materials
Event Resources
Follow the movement

Find us on Instagram @shopsmall to keep up with all the latest #ShopSmall news and events.