Small business owners embrace the day, and the impact is felt on every corner. Through their own promotional efforts and customer outreach,
small business owners generate an estimated $15.4 billion dollars on Small Business Saturday in 2016.1
1 The statistic cited is an estimate based on projections from a nationally representative sample of adult consumers as reported in the 2016 Small Business Saturday Consumer Insights Survey commissioned by AMEX and NFIB. The Survey gathered self-reported data and does not reflect actual receipts or sales.