Frequently Asked
Questions

general

  • What is Shop Small®?

    Shop Small is a nationwide movement to celebrate small businesses every day and to help communities thrive and stay vibrant.

    Why should I participate in the Shop Small Movement?

    As a consumer, you’re a key part in helping small businesses thrive. By shopping or dining at small businesses in your community, you’re showing support for the businesses in your neighborhood and in the community, you call your own.

    What is Small Business Saturday®?

    Small Business Saturday is a day dedicated to supporting small businesses and communities across the country. Founded by American Express in 2010, this day is celebrated each year on the Saturday after Thanksgiving.

    You can learn more about the history of Small Business Saturday here.

    When is Small Business Saturday?

    Small Business Saturday is celebrated on the Saturday after Thanksgiving in the U.S. The next Small Business Saturday is November 28, 2020.

    How can I participate?

    You can Shop Small all year-long. Get up, get out and shop or dine at a local small business, invite friends to shop with you, find a new spot online, or share on your social networks where you #ShopSmall. Find new small businesses in your community through the American Express Shop Small Map at ShopSmallNow.com.

    What resources are available to me as a small business owner?

    As an American Express® Card accepting small merchant, the American Express Small Business Resource Center is your go-to source for tips and inspiration to help you promote your business year-round. Visit the Special Programs section to access the Shop Small® Studio or explore the Promote Your Business section to learn more about other resources to connect your business to Card Members.

    I have a question that isn’t addressed by the FAQs on this page. Where can I go for help?

    If the FAQs on this page do not address your questions, please feel free to call our Shop Small® servicing center at 1-833-213-0506. We are available from 9am to 6pm ET, Monday through Friday. You can also email us at ShopSmallHelp@aexp.com.

neighborhood champions

  • What is a Neighborhood Champion?

    Neighborhood Champions are business associations, state and local chambers of commerce and other community organizations who serve as Shop Small ambassadors and organize events in their communities to celebrate Small Business Saturday®.

    What do Neighborhood Champions do?

    As a Neighborhood Champion, you can help unite shoppers and small businesses in your community. Visit the Rally Your Community section on our How to Participate page to download materials and event guides to help promote the Shop Small® movement year-round.

    How do I become a Neighborhood Champion?

    We typically start accepting applications the summer/fall ahead of the upcoming Small Business Saturday. Please check back to apply then.

    Is it okay if I connect with a 2019 Neighborhood Champion?

    Feel free to connect with any of this past year’s Neighborhood Champions via their provided link here. However, we cannot guarantee that they will respond to your message.

    I have a question that isn’t addressed by the FAQs on this page. Where can I go for help?

    If the FAQs on this page do not address your questions, please feel free to call our Shop Small® servicing center at 1-833-213-0506. We are available from 9am to 6pm ET, Monday through Friday. You can also email us at ShopSmallHelp@aexp.com.

small business owners

  • How can I participate as a small business owner?

    Invite your customers to Shop Small® with you and help attract new customers. Visit the Special Programs section of the American Express® Small Business Resource Center to access the Shop Small Studio, or explore the Promote Your Business section to learn more about other resources to connect your business to Card Members.

    What resources are available to small business owners?

    As a small business owner with a physical or online presence, you can enjoy tools and resources to help you promote your business year-round. Visit American Express’ Small Business Resource Center for ideas and inspiration, and to download marketing materials from the Shop Small Studio like in-store signage, social media posts, email templates, and more, which can be used throughout the year to show shoppers they can Shop Small at your business.

    Additionally, we know attracting more customers is important to you—so it's important to us. As a qualifying American Express® Card accepting small business, you can be recommended in emails to Card Members, in their online accounts, and within search results on the Shop Small® Map — all for free. In 2018, nearly 17 million people received recommendations on where to shop*. All you have to do is update your business listing so that we can send Card Members to the right place. Learn more at americanexpress.com/marketing.

    *Based on Amex recommendations made throughout 2018. Amex cannot guarantee your business will appear in a search on American Express Maps. Merchants are displayed via the American Express Maps, Americanexpress.com, and email.

    Can online businesses get free marketing materials?

    Yes! Visit the Shop Small® Studio to download marketing materials for your site and find out more.

    Additionally, American Express® Card-accepting small businesses can help drive sales by displaying American Express digital decals to show potential customers that their Card is welcomed at your business. Order free signage now at americanexpress.com/signage.

    How can you include your business location(s) on the American Express Shop Small® Map?

    First, determine if your business location(s) qualifies to be included on the American Express Shop Small® Map by reviewing the qualification criteria in the merchant FAQs. If you are a qualifying merchant, to help ensure that your business location(s) has been included and is listed correctly on the American Express Shop Small Map, log in here to review and update your customer-facing information. Make sure to check the box next to “Check here to have your business displayed on the Shop Small Map”. This allows your public information to be seen on the Map and in other marketing channels. Then click the “Save” button after making changes in each portion of your location details.

    Updates can take up to 3 days to be reflected on the Shop Small Map or Online Directory.

    Are there program costs associated with the materials?

    The Shop Small Map, recommendations to Card Members, complimentary signs & supplies, and digital marketing materials such as social media posts and email templates are all available for free to help promote your business. Business owners are only responsible for the cost of printing any downloaded marketing materials.

    Do you need to be an American Express® Card Member or accept the American Express® Card to get free marketing materials?

    No, you do not need to be an American Express® Card Member or accept American Express® Cards to get free downloadable marketing materials in the Shop Small® Studio.

    However, qualifying American Express® Card-accepting small businesses can get even more. You can be recommended in emails to Card Members, in their online accounts and within search results on the Shop Small® Map — all for free. In 2018, nearly 17 million people received recommendations on where to shop*. All you have to do is update your business listing so that we can send Card Members to the right place. Learn more at americanexpress.com/marketing.

    *Based on Amex recommendations made throughout 2018. Amex cannot guarantee your business will appear in a search on American Express Maps. Merchants are displayed via the American Express Maps, Americanexpress.com, and email.

    Where can you go to learn more about becoming an American Express merchant?

    You can learn more about becoming an American Express® Card-accepting merchant at AmericanExpress.com/AcceptTheCard. Eligible small businesses can accept through a Payment Provider, which sets the rate for card acceptance or you can accept directly through American Express. Learn more about the two ways to accept card payments online and in store today at AmericanExpress.com/AcceptTheCard.

    I have a question that isn’t addressed by the FAQs on this page. Where can I go for help?

    If the FAQs on this page do not address your questions, please feel free to call our Shop Small® servicing center at 1-833-213-0506. We are available from 9am to 6pm ET, Monday through Friday. You can also email us at ShopSmallHelp@aexp.com.