Frequently Asked
Questions

general

  • What is Shop Small®?

    Shop Small is a nationwide movement that celebrates small businesses every day and helps communities thrive and stay vibrant. Small Business Saturday® -- a special day when we can show support as a nation for small business owners and communities – helps fuel the Shop Small Movement and is the cornerstone of American Express’ Shop Small efforts.

    What is Small Business Saturday®?

    Small Business Saturday is a day dedicated to supporting small businesses and communities across the country. Founded by American Express in 2010, this day is celebrated each year on the Saturday after Thanksgiving.

    You can learn more about the history of Small Business Saturday here.

    When is Small Business Saturday?

    Small Business Saturday is celebrated on the Saturday after Thanksgiving in the U.S. You can celebrate Small Business Saturday on November 30, 2019.

    Why should I Shop Small all year long?

    As a consumer, you’re a key part in helping small businesses thrive. By shopping or dining at small businesses throughout the year, you’re showing your support for the small businesses in your neighborhood and in the communities you call your own.

    What is a small business?

    Small businesses are generally independently-owned and can exist in a variety of forms including, but not limited to, corner stores, online boutiques, among many others. They can give a neighborhood strength and create vibrant, diverse communities.

    How can I participate?

    If you’re a shopper, you can Shop Small® and share the small businesses you love year round. More places than ever welcome your American Express® Card, and you can find new favorites by exploring the Shop Small Map.

    If you’re a small business owner, you can celebrate customers and help attract new ones with Shop Small marketing materials from the Shop Small Studio.

    Want to get even more involved? See how you can get involved as a Neighborhood Champion.

    What role does American Express play in Small Business Saturday®?

    In 2010, American Express founded Small Business Saturday and continues to proudly back it. American Express provides extensive programming and materials for community organizations and small businesses to participate in Small Business Saturday. In addition, American Express encourages consumers to Shop Small and offers ways for consumers to stay engaged with the small businesses in the community all year long. Learn more about the history of Small Business Saturday here.

    I have a question that isn’t addressed by the FAQs on this page. Where can I go for help?

    If the FAQs on this page do not address your questions, please feel free to call our Shop Small® servicing center at 1-800-235-8916. We are available from 9am to 6pm ET, Monday through Friday. You can also email us at ShopSmallHelp@aexp.com.

corporate supporter

  • What is a Corporate Supporter?

    A Corporate Supporter is a medium to large company that wants to show its support for small businesses. It is authorized by American Express to promote Small Business Saturday® in its marketing channels to its customers, employees, and communities.

    Who is eligible to be a Corporate Supporter?

    Medium and large sized companies are eligible to become Corporate Supporters.

    How do I become a Corporate Supporter?

    We typically launch the Corporate Supporter Program in late Summer for the upcoming Small Business Saturday.

    I have a question that isn’t addressed by the FAQs on this page. Where can I go for help?

    If the FAQs on this page do not address your questions, please feel free to call our Shop Small® servicing center at 1-800-235-8916. We are available from 9am ET to 6pm ET, Monday through Friday. You can also email us at ShopSmallHelp@aexp.com.

neighborhood champions

  • What is a Neighborhood Champion?

    Neighborhood Champions are business associations, state and local chambers of commerce, small businesses and other community organizers who commit to organizing events or activities to rally their neighborhoods on Small Business Saturday®.

    How do I become a Neighborhood Champion?

    We typically launch the Neighborhood Champion Program in late Spring/early Summer for the upcoming Small Business Saturday. Please check back then and apply!

    What do Neighborhood Champions do?

    As a Neighborhood Champion, you can help unite shoppers and small businesses in your community. Visit the Shop Small® Studio to download marketing materials and event guides to help promote the Shop Small movement year round.

    Is it okay if I connect with a 2018 Neighborhood Champion?

    Feel free to connect with any of this past year’s Neighborhood Champions via their provided link here. However, we cannot guarantee that they will respond to your message.

    I have a question that isn’t addressed by the FAQs on this page. Where can I go for help?

    If the FAQs on this page do not address your questions, please feel free to call our Shop Small® servicing center at 1-800-235-8916. We are available from 9am to 6pm ET, Monday through Friday. You can also email us at ShopSmallHelp@aexp.com.

small business owners

  • How can I participate in the Shop Small Movement as a small business owner throughout the year?

    Invite your customers to Shop Small® with you, and help attract new customers. We make it easy to create custom marketing materials in the Shop Small® Studio.

    What resources are available to small business owners?

    As a small business owner with a physical or online presence, you can enjoy tools and resources to help your business year-round, like in-store signage, social media posts, email templates, and more, compliments of American Express. Business owners are responsible for the cost of printing certain marketing materials.

    You can help attract even more customers to your business year-round by using year-round Shop Small materials:

    These materials can be used throughout the year, and especially on Small Business Saturday®, to show shoppers they can Shop Small at your business.

    Additionally, we know attracting more customers is important to you — so it's important to us. As a qualifying American Express® Card accepting small business, you can be recommended in emails to Card Members, in their online accounts, and within search results on the Shop Small® Map—all for free. In 2017, over 15 million people received recommendations on where to shop.* All you need to do is ensure your business is up-to-date. Learn more at www.americanexpress.com/marketing.

    *Based on American Express recommendations made throughout 2017. American Express cannot guarantee your business will appear in a search on the Shop Small Map. Merchants are displayed via the American Express Shop Small® Map, Americanexpress.com, and email.

    Can online businesses get free marketing materials?

    Yes! Visit the Shop Small® Studio to download marketing materials for your site and find out more.

    Additionally, American Express® Card-accepting small businesses can help drive sales by displaying American Express digital decals to show potential customers that their Card is welcomed at your business. Order free signage now at americanexpress.com/signage.

    How can you include your business location(s) on the Shop Small® Map?

    First, determine if your business location(s) qualifies to be included on the Shop Small® Map by reviewing the qualification criteria in the merchant FAQs. If you are a qualifying merchant, to help ensure that your business location(s) has been included and is listed correctly on the Shop Small Map, log in to your merchant account here to review and update your customer-facing information. Make sure to check the box next to "Get free exposure for your business. Allow your public information to be seen on our map and other marketing channels."

    Are there program costs associated with the materials?

    In the Shop Small® Studio, you can find free marketing materials to help promote your business, however, business owners are responsible for the cost of printing marketing materials.

    Do you need to be an American Express® Card Member or accept the American Express® Card to get free marketing materials?

    No, you do not need to be an American Express® Card Member or accept American Express® Cards to get free downloadable marketing materials in the Shop Small® Studio.

    However, qualifying American Express® Card-accepting small businesses get even more. All you need to do is ensure your business is up-to-date. Learn more at www.americanexpress.com/marketing.

    Where can you go to learn more about becoming an American Express merchant?

    You can learn more about becoming an American Express® Card-accepting small merchant at OptBlue.com. Your rate could be lower than you think, thanks to OptBlue. Now you can shop around or work with your Merchant Service Provider to help find a great rate for your business.

    Learn more at OptBlue.com.

    I have a question that isn’t addressed by the FAQs on this page. Where can I go for help?

    If the FAQs on this page do not address your questions, please feel free to call our Shop Small® servicing center at 1-800-235-8916. We are available from 9am to 6pm ET, Monday through Friday. You can also email us at ShopSmallHelp@aexp.com.