• GENERAL

    What is Shop Small®?

    Shop Small is a nationwide movement to celebrate small businesses every day and to help communities thrive.

    Created by American Express in 2010, Small Business Saturday® is the cornerstone of American Express Shop Small efforts. While Small Business Saturday is highlighted as a special day when we can show our support as a nation for small business owners and our communities, the Shop Small Movement is a year-round campaign to celebrate and support small businesses every day.

    What is Small Business Saturday®?
    Small Business Saturday is a day dedicated to supporting small businesses across the country. Founded by American Express in 2010, this day is celebrated each year on the Saturday after Thanksgiving. Learn more at ShopSmall.com/About.
    When is Small Business Saturday?
    Small Business Saturday is celebrated on the Saturday after Thanksgiving.
    Why should I participate in the Shop Small Movement?
    As a consumer, you're a key part in helping small businesses thrive. By shopping or dining at small businesses throughout the year, you're showing your support for the small businesses in your neighborhood in the community you call home.
    How can I participate?
    As a consumer, you can support small business in lots of ways. You can patronize a local small business, invite friends to shop with you, or share on your social networks where you #ShopSmall. Find new small businesses in your community through the Shop Small Map at ShopSmallNow.com.
    What resources are available to me as a small business owner?

    As a small business owner, you can explore the Promote Your Business section of the site for marketing materials, including free downloadable signage to post in your store, social media posts, and email templates, to help you promote your business. Business owners are responsible for the cost of printing marketing materials. Terms apply.

    If you are a qualifying American Express® Card accepting small merchant, you can unlock additional value. Learn more here.

    I have a question that isn’t addressed by the FAQs on this page. Where can I go for help?
    If the FAQs on this page do not address your questions, please feel free to call our Shop Small servicing center at 1-800-235-8916. We are available from 9am ET to 6pm ET, Monday through Friday. You can also email us at ShopSmallHelp@aexp.com.
  • NEIGHBORHOOD CHAMPIONS

    What is a Neighborhood Champion?
    Neighborhood Champions are business associations, state and local chambers of commerce, and other community organizers who are willing to commit to organizing events or activities to rally their neighborhoods for Small Business Saturday.
    How do I become a Neighborhood Champion?
    The sign-up period to become a 2016 Neighborhood Champion has now closed. However, you can still encourage customers to Shop Small® all year long with free downloadable marketing materials. If you are Small Business Owner you can request free downloadable marketing materials at ShopSmall.com/GetReady.
    I have a question that isn’t addressed by the FAQs on this page. Where can I go for help?
    If the FAQs on this page do not address your questions, please feel free to call our Shop Small servicing center at 1-800-235-8916. We are available from 9am ET to 6pm ET, Monday through Friday. You can also email us at ShopSmallHelp@aexp.com.
  • CORPORATE SUPPORTER PROGRAM

    What is a Corporate Supporter?
    A Corporate Supporter is a business that is authorized to promote Small Business Saturday in its marketing channels to its customers, employees and communities.
    Who is eligible to be a Corporate Supporter?
    Medium and large sized companies are eligible to become Corporate Supporters. You do not need to accept the American Express Card or be an American Express Card Member to be a Corporate Supporter. The complete list of the 2016 Supporters is available.
    How do I become a Corporate Supporter?

    The application period to become a 2016 Corporate Supporter has closed. If you would like to discuss Corporate Supporter opportunities for next year, please contact us at ShopSmallHelp@aexp.com.

    I have a question that isn’t addressed by the FAQs on this page. Where can I go for help?
    If the FAQs on this page do not address your questions, please feel free to call our Shop Small servicing center at 1-800-235-8916. We are available from 9am ET to 6pm ET, Monday through Friday. You can also email us at ShopSmallHelp@aexp.com.
  • SHOP SMALL STUDIO MARKETING MATERIALS

    What resources are available to me on ShopSmall.com as a small business owner?

    As a small business owner, you can explore the Promote Your Business section of the site for free marketing materials, including free downloadable signage to post in your store, social media posts, and email templates, to help you promote your business. Business owners are responsible for the cost of printing certain marketing materials.

    If you are a qualifying American Express® Card accepting small merchant, you can unlock additional value. Learn more here.

    Are there any program costs charged by American Express to be part of the Shop Small Movement?
    No. You can explore the Promote Your Business section of the site for free marketing materials that you can use to help promote your business. And as a small business owner, you are automatically part of the movement. The Shop Small Movement helps bring communities together to show support for you, the small business owner, and help give you exposure throughout the year.
    My business operates online. Can I still get free marketing materials?
    Yes! Visit the Promote Your Business section of the site to download marketing materials for your site and find out more.
    Do I need to be an American Express Card Member or accept the American Express Cards for purchases in order to get free marketing materials?
    No, you do not need to be an American Express Card Member or accept American Express Cards for purchases for your business to to get free downloadable marketing materials.
    I am not an American Express Card accepting merchant. Where can I go to learn more about becoming an American Express merchant?
    If you are not an American Express Card accepting merchant, but would like to learn more about how your business can start accepting American Express Cards, click here or call 1-855-TAKE-AMEX.
    Am I qualified to include my business location(s) on the Shop Small Map? Is there anything I need to do?
    You must accept American Express Cards to be on the map. To determine if your business location(s) qualifies to be included on the Shop Small Map, you can review the qualification criteria in the merchant-specific FAQs. If you are a qualifying merchant, to help ensure that your business location(s) has been included and is listed correctly on the Shop Small Map, log in to your merchant account here to review and update your customer-facing information. Make sure to check the box next to “Get free exposure for your business. Allow your public information to be seen on our map and other marketing materials.”
    I have a question that isn’t addressed by the FAQs on this page. Where can I go for help?
    If the FAQs on this page do not address your questions, please feel free to call our Shop Small servicing center at 1-800-235-8916. We are available from 9am ET to 6pm ET, Monday through Friday. You can also email us at ShopSmallHelp@aexp.com.

Need more help? Email Us