A business owner opening her shop, holding her puppy and smiling for the day ahead

Let's Invite Your Community to
Shop Small^®

Whatever your neighbors are in the market for, let’s remind them to look local first. We’ve got free resources to help get the word out in your community and support small businesses year-round. Scroll on to learn more.

Illustration showing American Express Shop Small Holiday materials for digital and print use

Promote Small Businesses in Your Community This Holiday Season

Download these complimentary marketing materials to encourage your community to Shop Small all season long. They'll remind people that they can help make an impact for small business during the holidays – and beyond.

Download Now Download Now

These marketing materials can only be downloaded using a desktop or laptop computer.

Encourage Your Community
to Share Joy and

All Season Long

This holiday season looks a bit different – and it's likely going to be a tough one for small
businesses and their customers. Let's work together to empower business owners and
encourage our communities to share joy and Shop Small safely all season long.

Gift box Image

Tell Your Neighbors

To Support The Places They Love

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Download Tools to Assist Small Businesses

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American Express® Card Members enrolled in the Shop Small^® offer can get rewarded when they spend at
small businesses. Here's the deal: enrolled Card Members can get a $5 statement credit after making
a single purchase of $10 or more directly with any small business in the U.S. on the Shop Small^® Map by
September 20, 2020, up to 10 times. Offer enrollment ended on August 23, 2020.

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Download Now Download Now

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Other terms apply. Learn more at ShopSmall.com.

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Illustration lockup displaying a poster and social post with ways to support restaurants

Neighborhood Champions Help
Rally Their Communities

The support of these local leaders is integral to helping small businesses succeed.

Champion the Cause

As a Shop Small^® ambassador, you’ll help get the word out about how important it is
to support small businesses all year long.

Unite Your Community

Connect Shoppers and local businesses through the Shop Small Map so they can
get out there and support their
community.

Rally Small Businesses

Build excitement by reaching out to local businesses and encouraging them
to participate.

Want to be a 2022 Neighborhood Champion?
Check back in mid-October for more information
on how to apply.
Find Neighborhood Champions in your
neighborhood now.

A woman holding a tablet with a shelf of potted plants behind her

Digital Events to Support
Local Businesses

Think of our Digital Event Guides as your roadmap to help
neighborhood businesses reconnect with customers. From
ways to help drive engagement to promotional materials,
here's the inspiration you're looking for – all in one place.

Get the guides Get the guides

Materials can only be downloaded from your laptop or desktop.

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Photo of street with various storefronts at night with snow falling

Resources to Help
Communities
Get Back
to Business

Main Street America, our longtime partner, is committed to keeping the places
you call home vibrant. They've compiled resources, tools, and inspiration to
help communities and small businesses move forward – take a look:

Business Resource Center Tools for Online Growth Local Eateries Won Big

iPhone showing preview of the Neighborhood Champions Ready To Use assets

Help get the Word out in
Your Neighborhood

It’s easy to support local businesses. Simply download a free, ready-to-use
social post you can share with your followers to encourage them to Shop
Small in your community this summer.

Download Now

A group of five friends gathered around a table enjoying a meal

Resources to keep
your
Community
Thriving

Main Street America, our longtime partner, is
committed to keeping your communities vibrant,
welcoming, and locally powered. They've
compiled resources, tools, and inspiration to
help communities and small businesses thrive –
take a look.

Business Resource Center

Get tools to boost online engagement and explore our
Neighborhood Champion Innovation Winners.

WANT TO BE A
CHAMPION FOR YOUR
COMMUNITY?

We're glad you want to help. Neighborhood Champions help make a big difference for small businesses.

Here’s what you can do now

Encourage your neighbors to support local businesses this season and champion the cause by uniting your community.

Find Neighborhood Champions

A shopper handing an employee a credit card inside a food truck

Support Black-Owned
Businesses in Your
Community

Encourage your neighbors to support Black-owned businesses that have been
disproportionately affected by the pandemic. From resources and grants to help
Black business owners move forward to a growing list of Black-owned places to
shop, there are ways for everyone to get involved.

Learn More

Support Small Businesses
in Your Neighborhood

To support the local businesses we love, American Express is shining a light on small businesses across the U.S. and sharing their
stories to encourage communities to Shop Small. Check out more businesses like these on Amex's Shop Small Map.

“Like most businesses, we’ve been forced to adapt in positive ways. We now
offer online classes and a library of content that didn’t exist before. For
us to remain open and a part of the community we love, we must
continually inspire current members to stay with us and new
members to join us as we all adjust our lives during these times.”

– Sandi Preston, And Yoga

Man and woman standing in restaurant kitchen

“To be able to maintain a small business is a chance to create a safe space for
our community as well as an environment for meaningful employment.
We hope our community understands the value of their spending
and how it can be integral in sustaining mom and pop shops.
Conscious spending within the community can contribute
to neighborhood sustainability.”

– Christine Araquel, The Park's Finest

“Every purchase from cookies to cakes helps to keep our doors open. It helps
to keep our employees working. It helps to fund our community outreach.
We use money from our sales to feed the community for our
Free Lunch Friday Program. The community supports us, and
we support the community.”

– Kym Rodgers, Brooklyn Sweet Spot

Man sitting down and using sewing machine in studio

2 men looking at various fabrics in studio

“Being a small business owner is the most rewarding yet challenging
experience anyone can experience. Although there will always
be ups and downs, the ability to support and create a platform
for our team to express themselves through their own unique
creativity is truly a dream come true.”

– Ben Phillips, Lot Stock Studio

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Rally Your Community

Let’s Invite Your Community to Shop Small^® This Season –
Apply to Become a Neighborhood Champion Today

As a small business supporter, you can help keep the Shop Small momentum
going any day of the year. Here's how:

Champion the Cause

Spread the word about the importance of
shopping small all year long, especially
during this time.

Organize Online Events

Bring your digital community and local
businesses together by hosting online events
in support of the Shop Small Movement.

Rally Around Small Businesses

Now more than ever, small businesses need your
support. Reach out to see the best way
you can help.

Want to get involved?

Find a Neighborhood Champion near you to see how the Shop Small
Movement is being supported in your community.

SEE NEIGHBORHOOD CHAMPIONS

We're proud to help small
businesses get back to business

American Express
commits more than

$200 Million

to get customers shopping small with it's largest-
ever global Shop Small campaign. Our commitment
supports the American Express Card Member offer
and the marketing campaign in six countries
to
encourage Card Members around the globe to
Shop Small in their local communities and online.

Learn More

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Promote Small Businesses in Your Community This Holiday Season

Champion the Cause

Unite Your Community

Rally Small Businesses

Resources to Help Communities Get Back to Business

Resources to keep your Community Thriving

WANT TO BE A CHAMPION FOR YOUR COMMUNITY?

Support Black-Owned Businesses in Your Community

Support Small Businesses in Your Neighborhood

Rally Your Community

Resources to Help
Communities
Get Back
to Business

Resources to keep
your
Community
Thriving

WANT TO BE A
CHAMPION FOR YOUR
COMMUNITY?

Support Black-Owned
Businesses in Your
Community

Support Small Businesses
in Your Neighborhood