Encourage Your Community
to Share Joy and
to Share Joy and
All Season Long
This holiday season looks a bit different – and it's likely going to be a tough one for small
businesses and their customers. Let's work together to empower business owners and
encourage our communities to share joy and Shop Small safely all season long.
Unite Small Businesses and Your Community
Champion the Cause
As a Shop Small® ambassador, you’ll
spread the word about the importance of
shopping small all year long.
Bring Your Community
Together Safely
Connect shoppers and local businesses
through the Shop Small Movement – let's
make an impact together.
Rally Small Businesses
Build excitement by reaching out to
small businesses in your area and
encouraging them to participate in
community programming.
Applications to become a Neighborhood Champion are now closed – but you can still get involved. Find a
Neighborhood Champion near you to see how the Shop Small Movement is being celebrated in your community.
Neighborhood Champion near you to see how the Shop Small Movement is being celebrated in your community.
Digital Events to Support
Local Businesses
Local Businesses
Think of our Digital Event Guides as your roadmap to help
neighborhood businesses reconnect with customers. From
ways to help drive engagement to promotional materials,
here's the inspiration you're looking for – all in one place.
neighborhood businesses reconnect with customers. From
ways to help drive engagement to promotional materials,
here's the inspiration you're looking for – all in one place.
Materials can only be downloaded from your laptop or desktop.
Support
Businesses in Your
Community
Black-Owned
Businesses in Your
Community
Encourage your neighbors to support Black-owned businesses that have been
disproportionately affected by the pandemic. From resources and grants to help Black
business owners move forward to a list of Black-owned places to shop, there
are ways for everyone to get involved.
Learn More
disproportionately affected by the pandemic. From resources and grants to help Black
business owners move forward to a list of Black-owned places to shop, there
are ways for everyone to get involved.
Resources to Help
Communities Navigate
this Climate
Main Street America, our longtime partner, is committed to keeping the places
you call home vibrant. They've compiled tips and articles to help communities
and small businesses adapt to the short-term and long-term impacts of this
crisis. Here are ideas to get the conversation started with your community.
you call home vibrant. They've compiled tips and articles to help communities
and small businesses adapt to the short-term and long-term impacts of this
crisis. Here are ideas to get the conversation started with your community.
Support Small Businesses
This Holiday Season
This season, it's more important than ever to support the local businesses we love. American Express is shining a light on small businesses across the U.S. and sharing
their stories to encourage communities to Shop Small all holiday season long. Check out more businesses like these on the Shop Small Map.
their stories to encourage communities to Shop Small all holiday season long. Check out more businesses like these on the Shop Small Map.
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