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    Encourage Your Community
    to Share Joy and
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    All Season Long

    This holiday season looks a bit different – and it's likely going to be a tough one for small
    businesses and their customers. Let's work together to empower business owners and
    encourage our communities to share joy and Shop Small safely all season long.

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    Unite Small Businesses and Your Community
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    Champion the Cause

    As a Shop Small® ambassador, you’ll
    spread the word about the importance of
    shopping small all year long.

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    Bring Your Community
    Together Safely

    Connect shoppers and local businesses
    through the Shop Small Movement – let's
    make an impact together.

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    Rally Small Businesses

    Build excitement by reaching out to
    small businesses in your area and
    encouraging them to participate in
    community programming.

    Applications to become a Neighborhood Champion are now closed – but you can still get involved. Find a
    Neighborhood Champion near you to see how the Shop Small Movement is being celebrated in your community.
    SEE NEIGHBORHOOD CHAMPIONS
    Digital Events to Support
    Local Businesses
    Think of our Digital Event Guides as your roadmap to help
    neighborhood businesses reconnect with customers. From
    ways to help drive engagement to promotional materials,
    here's the inspiration you're looking for – all in one place.
    Get the guides Get the guides
    Materials can only be downloaded from your laptop or desktop.
    Support
    Black-Owned

    Businesses in Your
    Community
    Encourage your neighbors to support Black-owned businesses that have been
    disproportionately affected by the pandemic. From resources and grants to help Black
    business owners move forward to a list of Black-owned places to shop, there
    are ways for everyone to get involved.
    Learn More

    Resources to Help
    Communities Navigate
    this Climate

    Main Street America, our longtime partner, is committed to keeping the places
    you call home vibrant. They've compiled tips and articles to help communities
    and small businesses adapt to the short-term and long-term impacts of this
    crisis. Here are ideas to get the conversation started with your community.
    Webinars Blog Series Research
    Neighborhood Champions

    Support Small Businesses
    This Holiday Season

    This season, it's more important than ever to support the local businesses we love. American Express is shining a light on small businesses across the U.S. and sharing
    their stories to encourage communities to Shop Small all holiday season long. Check out more businesses like these on the Shop Small Map.
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    “Like most businesses, we’ve been forced to adapt in positive ways. We now
    offer online classes and a library of content that didn’t exist before. For
    us to remain open and a part of the community we love, we must
    continually inspire current members to stay with us and new
    members to join us as we all adjust our lives during these times.”
    – Sandi Preston, And Yoga
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    Man cooking food in restaurant kitchen
    Woman sitting down at desk on laptop
    “To be able to maintain a small business is a chance to create a safe space for
    our community as well as an environment for meaningful employment.
    We hope our community understands the value of their spending
    and how it can be integral in sustaining mom and pop shops.
    Conscious spending within the community can contribute
    to neighborhood sustainability.”
    – Christine Araquel, The Park's Finest
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    Woman posing inside a bakery
    Woman placing pan of cookies into oven
    “Every purchase from cookies to cakes helps to keep our doors open. It helps
    to keep our employees working. It helps to fund our community outreach.
    We use money from our sales to feed the community for our
    Free Lunch Friday Program. The community supports us, and
    we support the community.”
    – Kym Rodgers, Brooklyn Sweet Spot
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    Man sitting down on laptop in studio
    2 men looking at various fabrics in studio
    “Being a small business owner is the most rewarding yet challenging
    experience anyone can experience. Although there will always
    be ups and downs, the ability to support and create a platform
    for our team to express themselves through their own unique
    creativity is truly a dream come true.”
    – Ben Phillips, Lot Stock Studio
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