Make an Impact In Your Community

Apply to Become
a Neighborhood
Champion Today

We’re looking for organizations that want to help bring small businesses and shoppers together this holiday season and beyond.

Champion the Cause

As a Shop Small® ambassador, you’ll
share joy and encourage the community
to Shop Small throughout the holiday
season and on Small Business Saturday®
and beyond.

Bring Your Community
Together Safely

Connect shoppers and local businesses
through the Shop Small Movement – let’s
all celebrate the spirit of the season.

Rally Small Businesses

Build excitement by reaching out to
small businesses in your area and
encouraging them to participate.

Receive & Share Shop Small
Merchandise

Use complementary totes, window
decals, posters, and more to promote
safe shopping.

Apply Now

Eligibility and terms apply. View full terms here.

Resources to Help
Communities Navigate
Social Distancing

Main Street America, our longtime partner, is committed to keeping the places
you call home vibrant. They've compiled tips and articles to help communities
and small businesses adapt to the short-term and long-term impacts of this
crisis. Here are ideas to get the conversation started with your community.

Webinars Blog Series Research

Support

Black-Owned

Businesses in Your
Community

Encourage your neighbors to support Black-owned businesses that have been
disproportionately affected by the pandemic. From resources and grants to help Black
business owners move forward to a list of Black-owned places to shop, there
are ways for everyone to get involved.

Learn More

See How Small Businesses
Are Persevering

American Express is shining a light on small businesses across the U.S. and sharing stories
about how they're persevering in today's challenging business climate.

“Like most businesses, we’ve been forced to adapt in positive ways. We now
offer online classes and a library of content that didn’t exist before. For
us to remain open and a part of the community we love, we must
continually inspire current members to stay with us and new
members to join us as we all adjust our lives during these times.”

– Sandi Preston, And Yoga

Man and woman standing in restaurant kitchen

“To be able to maintain a small business is a chance to create a safe space for
our community as well as an environment for meaningful employment.
We hope our community understands the value of their spending
and how it can be integral in sustaining mom and pop shops.
Conscious spending within the community can contribute
to neighborhood sustainability.”

– Christine Araquel, The Park's Finest

“Every purchase from cookies to cakes helps to keep our doors open. It helps
to keep our employees working. It helps to fund our community outreach.
We use money from our sales to feed the community for our
Free Lunch Friday Program. The community supports us, and
we support the community.”

– Kym Rodgers, Brooklyn Sweet Spot

Man sitting down and using sewing machine in studio

2 men looking at various fabrics in studio

“Being a small business owner is the most rewarding yet challenging
experience anyone can experience. Although there will always
be ups and downs, the ability to support and create a platform
for our team to express themselves through their own unique
creativity is truly a dream come true.”

– Ben Phillips, Lot Stock Studio

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Champion the Cause

Bring Your Community Together Safely

Rally Small Businesses

Receive & Share Shop Small Merchandise

Resources to Help Communities Navigate Social Distancing

See How Small Businesses Are Persevering

Bring Your Community
Together Safely

Receive & Share Shop Small
Merchandise

Resources to Help
Communities Navigate
Social Distancing

See How Small Businesses
Are Persevering