Clean Deterministic Data at Scale

With clean deterministic data at scale, Amex Advance leverages an unparalleled depth and breadth of user spend insights to develop more accurate and nuanced audiences for your brand

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Premier Predictive Machine Learning

Amex Advance uses sophisticated machine learning to deliver audiences that are predictive, not static or backward looking

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Collaborative Amplification

Using a secure platform, partners can collocate their data with ours to refine the modeling process and improve the effectiveness of Audiences

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Trust, Security, Service

American Express is one of the world’s most trusted brands. Amex Advance is the latest stage in our evolution to deliver outstanding solutions and services to more companies and consumers.

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Create Your Winning Audience

For years, insights developed from the analysis of American Express’ closed loop¹ transaction data have been the foundation for personalizing internal and third-party marketing programs for our customers. Now our data science capabilities are enabling us to point these insights in a new direction. Amex Advance allows for the in-depth analysis of American Express data alongside partner data in order to find audiences across the U.S. population who are most likely to spend with your brand in the future, not just those who have made a purchase in the past.

Consultative Audiences

Bespoke audience segments created by collocating Partner and Amex data to address your business challenges

Data Driven Offer’s Audience

Launch targeted offers in the Amex Offers platform to drive incremental revenue and deterministic measurement for your Brand

Custom Audiences

Customizable audiences that can be segmented by brand, category and time period to solve most common business challenges

Did you know?

Prior to purchasing auto insurance, customers spent 2.5x more on laundry and dry cleaning²

Typically, 49%-67% of the top 100 variables of Amex Advance Models are
driven by diverse spending behaviors outside the marketer’s category

Creating Amex Advance Audiences

Omnichannel activation through our partners: audiences can be activated across broadcast, digital, email, and direct mail campaigns

1. Define Desired Target

Amex Advance and Brand to define audience based on a desired purchase behavior

2. Build Your Audience Model

Machine learning analyzes historical purchase trends to produce spending insights about your most likely target audience

3. Scale Purchase Insights to the U.S. Population

Extrapolate spending insights to determine spend profile of broader consumer population

4. Apply Audience Model to Select Your Custom Audience

Amex Advance predictive modeling identifies targeted segment within U.S. population

Omni channel Activation Through our distribution partners, audiences can be activated across digital, social, email, direct mail, and television

Amex Advance Interactive Portal

For the first time, partners can access similar services through the Amex Advance interactive portal, where thousands of spending data points are analyzed to deliver dynamic insights and performance against potential Curated and Custom Audiences.

Custom Audience Insights:

Prior to purchasing furniture, customers spend³

4x more
at clothing boutiques

5x more
on Lighting fixtures

5x more
on kitchenware & glassware

5x more
on watches

Machine Learning at Your Fingertips

In addition to accessing these powerful analytics, partners are also able to order customized Audiences directly through the interactive portal.

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The Amex Advance Platform

This first-of-its kind platform allows for the in-depth analysis of American Express
closed-loop transaction data alongside partner and publicly available consumer
data in order to develop insights about the future buying behaviors of a
desired audience within the U.S. population.

What data is in the Amex Advance platform?

We are able to ingest, process and integrate data from a number of sources:

American Express Data: Anonymized and aggregated Card Member transaction data
Partner Data: Your CRM or campaign response data
Third Party Data: Publicly available consumer data

All data is securely encrypted in the platform to help keep consumers' data safe. All Card Member data is anonymized prior to being used to develop the insights that drive our audiences, so personal details are protected.

We do not share any personal information of our Card Members with our business partners in this process. No names or contact information of any kind, including whether or not a consumer is an American Express Card Member, is accessible to our partners.

Where is the Amex Advance platform hosted?

To further preserve the privacy of its Card Members and partners’ customers, the platform is hosted by an independent third-party, Acxiom, so the data can be analyzed in a segmented environment.

¹American Express serves as a Card issuer and a merchant acquirer, and maintains direct relationships with Card Members and merchants. This enables the company to operate a closed-loop network and provide marketing programs to merchants and special offers and services to Card Members. This model differentiates the company from the competition and allows access to payment transactions from both the Card Member and the merchant perspective.

²In the year prior to purchase, when compared to the rest of the active Card Member base (September 2017)

³When compared to the rest of the active Card Member base (September 2017)