Amex AdvanceSM Audience Performance
The American Express network processes more than $1 trillion in Card Member purchases across 110M Cards annually. We analyze thousands of spend variables to build predictive audiences that drive performance. In head to head tests, AmexAdvance Marketing Campaign Audiences outperformed other Third Party Audiences by ~2x1
Travel
Amex Advance predicted customer spend at travel merchants over
a period of 3 months. Our Travel Audience outperformed
the 3rd Party Audience, driving
2.5x Engagements Per Impression2
Also, in the 3 months leading up to purchases at travel merchants, we saw
that customers spent3
Home Remodel
Amex Advance predicted customer spend on home remodeling over a period of 6 months. Our Home Remodel Audience outperformed the 3rd Party Audience, driving
2.4x Engagements Per Impression2
Also, in the 6 months leading up to Home Remodeling, we saw that
customers spent3
Press and Coverage
Press Release
American Express Launches Amex AdvanceSM Personalization Services to Companies Across the Advertising, Travel and Service Industries
November 7, 2017 09:00 AM Eastern Daylight Time
NEW YORK--American Express today announced the launch of Amex Advance, which harnesses industry-leading machine learning techniques to deliver personalization services that help marketers customize target audiences, personalize customer experiences and measure their own marketing effectiveness...
Coverage
American Express Expands The Ways Marketers Can Use Its Cardholder Data
November 7, 2017 09:00 AM Eastern Daylight Time
NEW YORK--(ADEXCHANGER)--American Express on Tuesday launched a data-driven business division called Amex Advance. Along with it Amex is debuting a data platform designed to let marketers run custom audience segmentation and predictive modeling against Amex’s own first-party data...
1 Based on 2016 digital campaign testing
2 Engagements include: Clicks, Replies, Retweets, Follows, Views, Photo Views, Comments, Likes, and Shares on a post
3 When compared to the rest of the active Card Member base (April, 2016)
Products & Services
GETTING STARTED
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